In class on
Tuesday, we spent some time examining the importance of the awards ceremony we
held on Thursday.
The
conversation centered on what parties will benefit from it, and the purpose of
holding the ceremony in general. Initial sentiments, at least from my group but
also that seemed to be shared by the rest of the class, were that it provided a
sort of closure and celebration both for our efforts and for the organizations.
It seemed that just giving the money away without a sort of celebration of it
would undermine the semester’s worth of work we’d done. We also addressed the
benefits of publicity for the organizations, the benefits of publicity for the
University, and the benefits of coverage for the media.
I spend a
lot of my time working on Pipe Dream, and am frequently figuring out what to
cover for our newspaper. Generally, we want to weigh importance with interest.
Stories that are covered are both relevant, but also ones that will be relevant
to students. When I look at Pipe Dream, I personally see a product that
packages primarily the interesting aspects of a Binghamton student experience.
So, on the
one hand, we act in self-interest. The media looks for stories that will
improve its popularity. But on the other hand, we also operate with an
understanding of our clientele. The media, in looking for stories that will
improve its popularity, again keeps its consumers in mind.
Many people
criticize publicity in philanthropic efforts, and I this while not misguided,
arguments frequently miss the point. In this article, (http://www.forbes.com/forbes/welcome/)
Forbes tackles the issue of whether or not charity is just a publicity stunt.
But I think that regardless of whether it is or isn’t, there is a larger
benefit to the publicity in general.
Popularity
of media and publicity’s success depends on public interest. Something cannot
garner attention if people are not inclined to read it in the first place. I
think that the presence of media at events like these makes a statement about
the surrounding community, or at least the outlet’s viewers/readership. Since a
media source is a business, they do aim to be successful and popular with what
they do. That means our content not only has to interest them personally, but
the people that they provide a service for.